Gearbox Software declares Borderlands the fastest-selling original property video game launch of 2009, and pledges “more to come”
Gearbox Software HQ, Dallas, TX – November 16, 2009. The October NPD results are in and Borderlands has enjoyed the best selling launch week in 2009 among all new video game IP. In spite of launching towards the end of the month and competing against the first full month of sales of the latest Halo sequel, Borderlands dominated the Xbox 360 for October taking the #1 best seller position for the platform.
Additionally, the total October sales of the game on Xbox 360, PlayStation 3 and Windows PC places sales for Borderlands ABOVE the two single platform chart toppers, Uncharted 2: Among Thieves and Wii Fit Plus.
Borderlands launched on October 20th in North America to universal praise and amazing sales momentum. With its incredible cooperative game modes and addicting blend of first person shooting and loot gathering role playing game elements, Borderlands managed to crack and climb the top 10 list of Xbox 360 LIVE Activity – a list otherwise universally dominated by the leading competition-oriented games until now.
“We are extremely excited about the reception that Borderlands has earned and I am personally very proud of the incredible team here at Gearbox for having created video games’ first great shooter-looter,” said Randy Pitchford, President of Gearbox Software. “I want to thank all of the fans of the game who have bought in with us and I want to thank publishing partner 2k Games for taking a big bet on such an ambitious game and standing by the team here at Gearbox Software as Borderlands grew into a very special game – so bold and rare and fun in its style and design.”
Prior to the launch of Borderlands, Gearbox Software pledged to continue working hard post-launch to increase the value of the game via on-going support through updates and new paid-for downloadable content (DLC) to be released before the end of the year with even more to come. Consequently, game-improving free updates have already released with more on the way AND the first DLC expansion to Borderlands has been announced. The first Borderlands DLC, titled “The Zombie Island of Dr. Ned” brings all-new environments, enemies, missions and more for 6 to 10 more exciting hours of the original Borderlands RPS gameplay that everyone is talking about. The Zombie Island of Dr. Ned for Borderlands will be available soon for Windows PC and will launch on Xbox 360 Marketplace and Playstation 3 PSN on November 24th.
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