Mayhem Awaits In Borderlands® 2 $100,000 Loot Hunt
Cash and prizes abound as 2K and Gearbox host month-long in-game event and sweepstakes to thank fans for the shooter-looter’s continued success
Join the conversation on Twitter using #BL2LootHunt
NEW YORK–(BUSINESS WIRE)–2K and Gearbox Software are continuing to celebrate the immense success of Borderlands® 2 with today’s announcement of the Borderlands 2$100,000 Loot Hunt. Whether you’re already a grizzled vault hunter, or are planning to buy the Borderlands 2 Game of the Year Edition on October 8, 2013, fame, fortune, and loot – both in-and-out-of game – are up for grabs when this four-week sweepstakes begins on October 11, 2013 at 10:00 a.m. EDT.
“More than a year after the launch of Borderlands 2, hundreds of thousands of fans worldwide continue to shoot-and-loot on Pandora. We wanted to find a creative and exciting way to thank them, and the millions of Borderlands fans that make this franchise what it is,” said Sarah Anderson, senior vice president of marketing at 2K. “We’re giving away $100,000 in cash and a slew of other great prizes throughout a massive in-game fan appreciation event that’s also accessible to new players who purchase the Borderlands 2 Game of the Year Edition.”
Money isn’t all that’s at stake. Thanks to the generosity of PlayStation®, Nvidia, Turtle Beach and BradyGames, Borderlands 2 loot hunters will have the chance to win outstanding real-life prizes, including:
- PlayStation®Vita handheld entertainment systems with copies of Borderlands 2 Vita once released;
- Customized Borderlands 2 XP SEVEN headsets from Turtle Beach;
- NVIDIA® Shield™ PC Streaming set-up with a custom painted Tiki PC by Falcon Northwest;
- NVIDIA® GeForce® GTX 660 Ti GFX cards;
- Borderlands 2 Game of the Year Edition Strategy Guides by BradyGames;
- Lifetime supplies of all 2K titles on Steam – past, present, and future.
“Claptrap serves as the master of ceremonies for this grand Loot Hunt, but each week a new friendly face from Borderlands 2 will dish out daily targets that loot hunters can take down to enter themselves into the sweepstakes,” said Randy Pitchford, president of Gearbox Software. “As a diehard vault hunter, I am most excited for the bounty associated with each target – unique pieces of in-game loot that will drop one hundred percent of the time.”
Ambitious loot hunters can enter the sweepstakes simply by taking down the daily targets once a day for a total of 28 entries. In addition to the many weekly sponsored prizes, one lucky loot hunter will win a grand prize of $50,000, and four others will win varying amounts of cash totaling another $50,000. Only U.S. players are eligible for cash prizes and sponsored prizes. However, all players worldwide can participate in the Loot Hunt, and the exclusive community goals granting access to unique in-game loot. Alternatively, U.S. residents may enter the sweepstakes by mailing a postcard to 2K, Borderlands 2 Loot Hunt Sweepstakes, 10 Hamilton Landing, Novato, CA 94949.
The Borderlands 2 $100,000 Loot Hunt ends at 5:00 a.m. EST on November 7, 2013. Joining the hunt is simple, go to borderlands2loothunt.com, and log-in using your SHiFT account information. You can also visit the official web site for complete sweepstakes rules and prizing, details about daily targets, and daily community goals.
Borderlands 2 Game of the Year Edition is an unprecedented $100 worth of content at an extraordinary value of $59.99, and gives players the ability to take each of the six playable Vault Hunters to new levels, enjoy hundreds of hours of critically acclaimed shoot-and-loot mayhem, and play each of the four wildly popular add-on campaigns. The Borderlands 2 Game of the Year Edition is rated M for Mature by the ESRB, and will be available for the Xbox 360 games and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Mac®, and Windows PC on October 8, 2013. Borderlands 2 is also rated M for Mature by the ESRB, and is available now on the Xbox 360, PS3™, Mac, and Windows PC. For the latest Borderlands 2 news and information, please visit the officialBorderlands 2 web site, and follow on Twitter and Facebook.
2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO).
NO PURCHASE NECESSARY TO ENTER OR WIN. SWEEPSTAKES OPEN TO LEGAL RESIDENTS OF THE U.S. & DC. SWEEPSTAKES ENDS 11/7/13. VOID WHERE PROHIBITED. FOR OFFICIAL RULES AND SWEEPSTAKES DETAILS VISITWWW.BORDERLANDS2LOOTHUNT.COM.
About Borderlands 2
Developed by Gearbox Software, Borderlands 2 has sold-in over seven-million units worldwide, won more than 55 editorial awards and is the critically acclaimed sequel to the breakout original that invented a new genre, the FPS/RPG hybrid known as “shooter-looter.”Borderlands 2 features all-new characters and skill trees, diverse new environments, missions and enemies, as well as weapons and equipment with more personality than ever before. Players experience an all-new story that takes place five years after the events of the original game. Four friends can team up online to journey through the huge open world of Pandora to take down the notorious Handsome Jack and his corrupt Hyperion Corporation.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K. Our products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.
Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Irrational Games, 2K Marin, 2K Australia, 2K Czech, Cat Daddy Games and 2K China. 2K’s stable of high quality titles includes the critically acclaimedBioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier’s Civilizationseries, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO). For more information, please visit www.2K.com.
*According to 2008 – 2013 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through August 2013.
About Gearbox Software
Gearbox Software is respected industry wide for the award winning, best-selling original and licensed video games they have developed for major video game platforms. Founded in 1999 and located near Dallas, TX, Gearbox Software is well known for the creation, development and management of its original blockbuster video game franchises including the best-selling new property of 2009, Borderlands, and its record setting downloadable content, the critically acclaimed award winning Brothers in Arms series, and the Duke Nukem franchise. The company has also developed licensed video games for many of the industry’s top franchises including Halo, Half-Life, Tony Hawk’s Pro Skater, 007 James Bond, Aliens and others. Gearbox Software’s success has been enabled and supported through several key mutually beneficial business relationships with strong publishing partners including Activision, Electronic Arts, Ubisoft Entertainment, Microsoft Games Studios, Sega, and Take-Two/2K Games.
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