FRISCO, TEXAS – JUNE 14, 2021 — Gearbox Entertainment and 2K are proud to highlight their debut consumer products program supporting the upcoming early 2022 release of their recently revealed title, Tiny Tina’s Wonderlands. Gearbox Entertainment and 2K engaged Retail Monster to lead the global retail and consumer products strategy.

Just as Tiny Tina’s Wonderlands boasts legendary celebrity voice talent, the licensing group has onboarded a host of strategically-chosen, best-in-class debut partners across toys, collectibles, apparel, accessories, home goods, publishing, and subscription boxes; the group is also exploring complementary categories and new partners to be announced soon.

“We are thrilled to announce our strongest roster of partners for a new IP in Gearbox history,” noted Sean Haran, Chief Business Officer at Gearbox Entertainment. “Expanding Gearbox’s IP outside of videogames has been an exciting and rewarding frontier. With this fresh take on fantasy, we are pursuing ancillary partnerships that reflect our confidence in the broad appeal of this new title.”

Debut partners include:

“Tiny Tina’s Wonderlands is an exciting new world to play within, mixing high fantasy adventure with co-op, looting, and a sense of humor that will be familiar to fans of Borderlands. Most importantly, it has a big sense of fun. We hope to bring that fun and adventure to life through the products our partners create,” said Erica Hollinshead Stead, Director of Licensing, Gearbox Entertainment.

Developed by Gearbox Entertainment, the anticipated ESRB rating for Tiny Tina’s Wonderlands is T for Teen. For screenshots, key art, and other visual assets, please visit, and to learn more, please visit

About Gearbox Entertainment
Gearbox Entertainment Company is a Frisco, Texas-based award-winning, developer and publisher of interactive entertainment. It was founded in 1999 by game industry veterans, and its first release was Half-Life: Opposing Force. Since then, the company has become known for successful game franchises including Borderlands, and Brothers in Arms, as well as acquired properties Duke Nukem and Homeworld. The Gearbox Entertainment Company is a proud member of the Embracer Group AB family of companies, which is publicly traded at Nasdaq First North (EMBRAC B). For more information, visit

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment for console and handheld gaming systems, personal computers, and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber and HB Studios. 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA® 2K; renowned BioShock®, Borderlands™, MafiaSid Meier’s Civilization® and XCOM® brands; popular WWE® 2K and WWE® SuperCard franchises; as well as the critically and commercially acclaimed PGA TOUR® 2K. Additional information about 2K and its products may be found at and on the Company’s official social media channels.

About Retail Monster LLC
Launched by an Executive Team that brings over 70 years of retail, buying, sales, marketing, finance, and licensing experience to its clients, Retail Monster LLC ( utilizes it relationships with best-in-class manufacturers and retailers to deliver strategic licensed programs to shelf. Established in March 2016, Retail Monster operates office locations out of Los Angeles, New York City, Orlando, Bentonville, Ark., Minneapolis, and London, United Kingdom.